Chris Lim has been growing brands globally for over 2 decades. He is currently Chair of the Council of Past Presidents of the Philippine Franchise Association, Task Force Chair of the World Franchise Council and Director for Tourism, Franchising and Retail for the Philippine Chamber of Commerce & Industry. As CEO of Francorp Philippines, the largest franchise consulting company in the Philippines and Chairman of ActionCOACH Philippines, part of the world’s largest business coaching franchise, he continues his passion to help brands grow from one to many. A Certified Franchise Executive, he graduated with a Diploma in Strategy in Innovation from Oxford University and is a multi-awarded entrepreneur, having won the Young Market Masters Award, Management Engineering Hall of FAME and the Agora Award for Entrepreneurship. As part of his advocacy to help grow brands, he has co-authored 2 books – The 12 Strategies of Franchising and Franchising Beyond Borders: How 10 Filipino Brands Unlocked the World and is invited to speak in various conferences locally and internationally.