Malaysian Embassy, Makati City | June 26, 2025
A significant milestone has been reached following the PCCI Mindanao Business Mission to Kota Kinabalu, Sabah, Malaysia during the 2nd International Business Events Forum (BE Sabah) held in February 2025.
The agreement formalizes the partnership between Datuk Koh Chung Jade of Jetsin Sdn. Bhd. and Engr. Paul Parungao, CEO of ELFLASH Corporation, who will be working together to establish regional partners for the distribution of Abang J and Jetsin halal-friendly products across the Philippines. This initiative aims to support the growing demand for halal-certified goods in the country while enhancing trade and investment opportunities between the Philippines and Malaysia.
Gracing the ceremony were Malaysian Ambassador to the Philippines H.E. Malik Melvin Castelino and Department of Trade and Industry Halal Development Program Manager Director Aleem Guiapal. Also present were PCCI Mindanao Area Vice President and Director for Halal Industry Development Elena Haw, PCCI BIMP-EAGA Chairperson Joji Ilagan Bian, and PCCI BIMP-EAGA Co-Chair Annie Ty. Their presence underscores the growing support from both the public and private sectors in strengthening halal industry development and cross-border partnerships.
This partnership stands as a promising beginning, and we look forward to more success stories resulting from the continued efforts and trade missions of PCCI, in collaboration with the Mindanao Development Authority and the Department of Trade and Industry.

Signing Ceremony of the Abang J Malaysia x Abang J Philippines Partnership