LOOK: During the BusinessWorld Economic Forum 2026 themed “Advancing the ASEAN Agenda: Turning Regional Vision to Corporate Action,” PCCI Chairman Raymond Jude Aguilar emphasized challenges confronting Philippine MSMEs during the panel entitled “Bringing MSMEs into the Global Marketplace” yesterday May 18 at the Grand Hyatt Manila.
In his remarks, Aguilar underscored the importance of basic digital literacy, particularly for MSMEs with limited digital experience, as a critical driver of business growth. He noted that financial literacy lays the groundwork, complemented by digital capability, export readiness, and branding that can help enterprises enhance competitiveness and access international markets. He likewise affirmed the PCCI’s thrust to champion a holistic capability-building framework that empowers MSMEs to move from survival to growth, competitiveness, and globalization.
In his closing message, he encouraged MSMEs to engage with the PCCI to help make businesses more efficient, expand into global markets, and strengthen their online presence through tools such as SEO and digital solutions that improve operational efficiency.
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