#ResilienceandRecoveryPh: Episode 4
Market Response and Sustainability: Where Do We Sell From Here
Expressing general optimism against the current bleak economic situation, resource persons from the private and public sector shared insights, strategies and programs in an eForum to help companies, particularly the micro, small and medium enterprises, bounce back from this crisis.
This Episode 4 held last April 22 titled, "Market Response and Sustainability: Where Do We Sell From Here?" is part of the #ResilienceandRecoveryPH: An eForum Series organized by the Philippine Chamber of Commerce and Industry (PCCI), the Philippine Exporters Confederation, Inc. (PHILEXPORT), Employers Confederation of the Philippines (ECOP), and the Philippine Disaster Resilience Foundation (PDRF).
Mr. Senen Perlada, Executive Director of the Department of Trade and Industry - Export Marketing Bureau (DTI-EMB) and the Export Development Council (EDC), emphasized the importance of technology in keeping businesses and the economy afloat especially in the context of this COVID-19 pandemic. To adapt to the "new normal", he urged companies to explore "market spaces" or digital environment where buying and selling of goods and services can be done through internet.
The Food sector champion of three business organizations, Mr. Roberto Amores, also mentioned that even before the crisis, agribusiness operations have already been trying to adapt to e-commerce. Unfortunately, logistics is a serious challenge that is preventing its take off in this area.
Representing essential and non-essential products and services was Ms. Sheryll Quintana, president of the Philippine Franchise Association (PFA). She reported that while 95% of the franchise industry in the country is closed due to the COVID-19 crisis, many brands are accelerating the migration to digital stores. The current situation highlighted the importance of online presence to reach out to customers.
But while E-Commerce appears to also take a hit from this crisis, Ms. Janette Toral, Digital Influencer and Trainer, likewise noted the tremendous potential in several key sectors such as food, pharmaceutical, and self-care. She said that proper coordination between the public and private sectors is important especially for efficient movement of products locally and internationally.
If you missed the webinar, click here to watch.
Direct to the PCCI FB where the video is can be viewed.