Digital marketing to help firms ride out Covid-19 pandemic
Companies affected by the coronavirus disease 2019 (Covid-19) spread are advised to turn to digital marketing to ride out the pandemic as they also prepare for long-term disruption.
"Explore possible online solutions for marketing strategies and delivery of goods. Explore the possibility of having your goods delivered through fast courier delivery services," the Philippine Disaster Resilience Foundation (PDRF) said.
It said they need to continue communicating with their customers and suppliers to inform them of their business plans, and to let them know how they can still purchase goods or ask for their services
"Inform your customers about changes in your business operations," it added. "Be ready to answer questions or inquiries from your customers."
PDRF said coronavirus-affected firms also need to maintain a contact list of alternative suppliers and connect with other enterprise owners or business associations and look for ways of supporting one another.
They can also utilize communication channels, such as social media, to share how Covid-19 has impacted their businesses to give key stakeholders --government agencies and private sector actors-ideas on "how they can help", it added.
PDRF also urged firms to monitor their finances and prepare for long-term disruption.
"Research on available economic packages and services from government agencies and private sector providers," it added, underscoring the need to also explore ecommerce and other online banking solutions.
It likewise advised them to enroll in online courses and join webinars that help increase their business resilience, and enable them to adapt to business disruptions more efficiently.
-- Philexport News and Features